YouTube Shorts Editing Mistakes That Kill Reach
Reach drops when videos are hard to follow, too slow, or visually inconsistent.
Mistake 1: Slow intro
If the first second has no payoff, users swipe. Open with a visual or verbal hook.
Mistake 2: Tiny captions
Unreadable text kills retention. Keep captions large and high-contrast.
Mistake 3: No story flow
Even short clips need setup, action, and result. Random cuts reduce completion.
Mistake 4: Weak ending
Close with a clear CTA, loop point, or teaser to push rewatch behavior.